For several years Google has talked about giving higher rankings to websites that are “mobile-friendly” or “responsive”. (Which basically means the website will automatically adjust or resize to fit the screen of the device you are using, giving the end-user a much better experience while surfing your webpage.)
On April 21st they are making good on that promise by updating their algorithm to accommodate mobile-friendly websites. If you already have great rankings and your site is optimized for mobile devices you have nothing to worry about. But, if you need better search engine rankings and have been looking for a way to get a “leg up” on your competition then “mobilizing” your website will give you that advantage.
Here is the message from the Google Webmaster Central Blog dated February 26th:
Webmaster level: all
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content:
1. More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:
- If you want to test a few pages, you can use the Mobile-Friendly Test.
- If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
2. More relevant app content in search results
Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.
If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat in our Webmaster Help Forum.
Some take-a-ways from this post are:
- Mobile-Friendly Test This is a great tool to see how google sees your website.
- Mobile Usability Report You’ll need to be logged in to Google and have your websites added to their “Webmaster Tools” in order to use this link. Well worth the effort.
Also see this article from The Next Web’s website. Google will begin ranking mobile-friendly sites higher starting April 21